Ethiopian Prime Minister Abiy Ahmed Ali has held talks with Anthony Capuano, President and CEO of Marriott International, in a move signaling Ethiopia’s commitment to developing its tourism industry.
The high-level meeting focused on exploring collaborative opportunities to maximise the nation’s potential in the hospitality sector.
Prime Minister Abiy described the discussions as “productive,” highlighting Ethiopia’s aspirations in tourism. The meeting suggests that the East African nation is actively seeking partnerships with global hospitality leaders to enhance its tourism infrastructure and international appeal.
Marriott International, one of the world’s largest hotel chains, could play a significant role in elevating Ethiopia’s tourism profile.
“Productive discussions with Marriott International President and CEO Anthony Capuano focused on Ethiopia’s aspirations in the tourism sector and ways and means of collaborating to maximize our nation’s potential, Prime Minster Abiy said.
The potential collaboration might involve new hotel developments, skills training for the local workforce, or marketing initiatives to promote Ethiopia as a prime tourist destination.
This meeting comes as part of Ethiopia’s broader efforts to diversify its economy and capitalize on its rich cultural heritage and natural attractions. The country boasts several UNESCO World Heritage sites, including the rock-hewn churches of Lalibela and the ancient Aksumite obelisks.
While details of any specific agreements were not disclosed, the talks represent a promising step towards Ethiopia’s goal of becoming a major player in the African tourism market. The involvement of a global brand like Marriott could signal increased investor confidence in Ethiopia’s tourism potential.
As Ethiopia continues to recover from recent internal conflicts and works to improve its international image, developments in the tourism sector could play a crucial role in the country’s economic growth and global integration.
