The Confederation of African Football (CAF) has announced a new deal with sports company PUMA to become its official technical partner for several of its events, including the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023.
The agreement will commence on November 1, 2023, and PUMA will supply the official match ball at CAF tournaments, as well as provide the kit for referees and engage in several marketing opportunities, both inside and outside the stadium, the federation has said.
CAF and PUMA will launch the official match ball for TotalEnergies CAF Africa Cup of Nations Cote d’Ivoire 2023 at the Final Draw on Thursday, October 12, at 19:00 GMT.
The CAF President, Dr. Patrice Motsepe, said, “We are delighted that PUMA which is one of the leading sportswear manufacturing companies in the world, is partnering with CAF to develop and grow football in Africa.”
Johan Kuhlo, General Manager EEMEA Distribution at PUMA said: “The passion for football runs deep in Africa, and PUMA has taken a unique and creative approach in its partnerships with its African teams over the years. Our agreement with CAF celebrates this passion for the sport across the continent and we will jointly develop exciting products specifically for African football.”
The appeal of African football extends well beyond the continent, with a strong viewership in major markets such as the UK, France and the United States.
The partnership comes as no surprise, as PUMA has long been associated with iconic sporting moments and legendary athletes worldwide. Their extensive experience and commitment to excellence align perfectly with CAF’s mission of transforming African football into a global powerhouse.