Some other rappers have joined Kanye West amid his fight against Adidas. Making use of their respective Instagram accounts, Sean “P. Diddy” Combs and T.I. publicly defended the “Donda” artist, who has been in a public feud with the footwear brand and Gap.
On Tuesday, September 6, Diddy shared a screenshot of his text message to the Yeezy designer. The picture saw Diddy telling Ye, “please can send me something I could post in support of you!” He also vowed to boycott Adidas as saying, “I never wear Adidas again for the rest of my life if they don’t make you right!!!!”
In the caption, meanwhile, Diddy penned, “Since the era of Run-DMC, @Adidas has always used Hip Hop to build its brand and make billions off of our culture. BUT WE ARE MORE THAN JUST CONSUMERS NOW, WE’RE THE OWNERS. @KanyeWest and YEEZY are the reason Adidas is relevant to culture. WE KNOW OUR VALUE! I’m done wearing Adidas products until they make this right!! We have to support each other!! Everybody repost this please!!”
Also voicing support to Ye was T.I. Alongside a picture of one of Adidas’ shoes with a red “X” over it, the Atlanta legend wrote on his Instagram page, “@addidas.original this WHACK AF!!!” He continued, “I STAND WIT Ye’!!!! Right is Right …. dis ain’t it.”
The posts arrived after Swizz Beatz called out the brand in support of Ye. “I usually mind my business but this is DEAD WRONG!” the 43-year-old penned on the Monday, September 5 post. “If we let them do this to @kanyewest it will happen to us also! This man created this groundbreaking innovation and it should be respected as a creative !”
The husband of Alicia Keys further argued, “YE is only asking for his work to be respected and not stolen that’s not crazy to me !! “We not buying these !!!!!!!!!!!! @adidas you’re supposed to be original do the correct thing please !!!” Ye caught wind of the support as he commented, “That’s love.”
Kanye, meanwhile, recently insinuated that he had settled his feud with the footwear brand. “I COULD HEAR THE JOY IN MY TEAMS VOICE TODAY,” he wrote in a note. “ADIDAS DON’T WANT NO MORE SMOKE. THE MOVIE CREDIT’S ARE ROLLING. THIS WAR WASN’T ABOUT MONEY. IT WAS ABOUT CONTROL OF OUR FAMILIES, OF OUR BUSINESS, OF OUR STORY, OF OUR VOICE.”
The ex-husband of Kim Kardashian went on to say that he gave Adidas “THE OPPORTUNITY TO SETTLE THIS QUIETLY.” After he managed to squash their beef with Adidas, Ye announced, “NOW IT’S TIME FOR GAP…. : )”
Kanye previously slammed Adidas for allegedly holding Yeezy Day without his consent. In an Instagram message to Complex on August 2, the emcee voiced his frustration over the matter and other issues he has with the brand. “Adidas made up the Yeezy Day idea without my approval,” he began his message. “Then went and brought back older styles without my approval picked colors and named them without my approval.”
The Chicago native also claimed that Adidas “hired people that worked for me without my approval stole my colorways without my approval stole my styles and material approaches without my approval went and hired a gm of Yeezy without my approval took talent on the production side and sprinkled them throughout Adidas Originals without my approval” among other things which upset him.
The “Gold Digger” rhymer said, “Even though they did a Balenciaga collaboration they completely slowed down production on the shoes me and Demna developed for Gap by trying to bully Gap even though my contract states I can do casual shoes which I was doing when I did fashion shoes.”
