The Moroccan National Tourist Office (ONMT) and the airline airBaltic have signed an agreement to connect the Latvian capital Riga to Agadir in Morocco.
Through this partnership, the Latvian low-cost airline will launch the Riga-Agadir line from the next winter season, with a weekly flight every Saturday. The direct connection between the capital of Latvia and the seaside Moroccan resort will come into effect on November 4.
“Northern European markets are strategic for a destination like Agadir. Other air connections are being negotiated with the aim of securing tourist flows for the next winter season,” said Adel El Fakir, ONMT’s General Manager.
Agadir has become AirBaltic’s second destination in Morocco, after Marrakech. Flights connecting Marrakech and Riga are scheduled on Tuesdays and Saturdays.
This agreement comes along with the one recently signed between the ONMT and Scandinavian Airlines (SAS), which operates direct flights connecting Agadir to the cities of Stockholm and Copenhagen in Denmark.
The ONMT continues to activate the air levervia the Baltic countries basin and at the same time gives a real boost to the Agadir destination to secure maximum capacity for next winter.
Such activities are in line with the ONMT’s 2026 “Light in action” action plan, which seeks to position Morocco among the top 10 travel destinations in the world.
As part of a new edition of “Tourism Marketing Days,” ONMT revealed its action plan to tourism professionals and the media on April 4.
The office focuses its action plan on reinforcing four major pillars: marketing, airline, digital, and distribution.
Concerning the pillar of the airline, the office seeks that the number of services provided by tour operators and online travel agencies be doubled. It also aims at engaging new business partners.
