Morocco is expressing unwavering confidence in its tourism industry in the aftermath of the earthquake that struck the country last month.
The Moroccan government, alongside local communities and tourism stakeholders, has shown resilience and determination to rebuild and restore the affected areas, ensuring the continued growth and success of the country’s tourism sector.
In a statement on Monday, Tourism Minister Fatim-Zahra Ammor stressed that the country remains optimistic about its “year-end prospects” despite challenges stemming from the earthquake.
“We are working closely with industry professionals to sustain operations and swiftly revere sector growth,” the minister said.
Morocco has long been regarded as a top destination for travellers worldwide, with its rich cultural heritage, diverse landscapes, and warm hospitality. Despite the challenges posed by natural disasters, the country remains steadfast in its commitment to offering unforgettable experiences to tourists.
Converging media reports have highlighted the country’s resilience, including the tourism sector, following the earthquake that caused the collapse of many buildings as well as the deaths of nearly 3,000 people.
In September, Morocco’s National Tourist Office (ONMT) said that the Moroccan hospitality industry continues to thrive, welcoming local and international tourists following the earthquake.
Meanwhile, the ministry announced on Monday that foreign exchange revenues generated by the industry reached MAD 71.4 billion in the first eight months of 2023, marking an increase of 33% compared to the same period last year.
The ministry attributed this positive performance to the increase in the number of tourists who visited Morocco by the end of August.
According to the same data, the country welcomed 10.2 million people by the end of last month, representing an increase of 49% compared to the same period last year.
“These results reflect the significant appeal of our tourist destination and the relevance of our actions in the aviation sector, as well as with tour operators in the major source markets,” said the tourism minister.
Morocco’s reputation as a safe and secure destination continues to inspire confidence among visitors. The country has implemented comprehensive security measures and maintains close cooperation with international partners to ensure the safety of tourists. By prioritising the well-being of visitors, Morocco aims to create an environment where travellers can explore, relax, and immerse themselves in the country’s captivating beauty with peace of mind.