The Moroccan coastal city of Essaouira witnessed a remarkable surge in tourism last month, as the number of tourists staying in classified accommodation establishments surpassed 26,000, according to data from the Regional Tourism Office in Essaouira.
The figure represents a substantial 42% increase compared to the same period in 2019, when the city welcomed over 18,000 visitors.
Not only did the number of tourists increase significantly, but the number of nights spent in accommodation facilities also rose by 39%, totaling more than 58,000 nights.
In addition, the average occupancy rate in classified establishments reached 44%, marking a notable nine-point increase from July 2019. The average length of stay for visitors was 2.25 nights.
In terms of capacity expansion, Essaouira welcomed 58 new accommodation establishments in the first six months of 2023, providing an additional 313 rooms and 676 extra beds.
The positive performance in Essaouira’s tourism sector can be attributed to several factors, including the city’s growing popularity and the increased number of visitors choosing to spend their summer holidays in the coastal gem.
Nestled along Morocco’s Atlantic coast, Essaouira is a city that combines history, culture, and natural beauty, making it an attractive destination for travelers from around the world.
Essaouira’s Medina, a UNESCO World Heritage site, has become a hotspot for visitors who choose to wander through its fascinating maze of narrow streets, centuries-old buildings, and vibrant marketplaces.
Known as the “Wind City of Africa,” the city also boasts stunning and picturesque beaches, a haven for water sports enthusiasts with opportunities for windsurfing, kitesurfing, and more.
In addition, the city has long been a magnet for artists and artisans, as visitors can explore countless galleries and workshops where local craftsmen create intricate woodwork, jewelry, and textiles.